интернет маркетинг гостиницы

On 12th August 2010, Yahoo! announced a partnership with leading online travel experts Expedia, who will provide a travel booking engine on Yahoo!БЂ™s sites across Europe (UK and Ireland, France, Germany, Italy and Spain). Through the partnership Yahoo! Travel users will enjoy access to more than 123,000 hotels and 450 airlines making it easy for them to find the right deal for their holiday.

Yahoo picks Expedia to provide Travel Booking Engine on its European Travel Websites

ThereБЂ™s little doubt that hotels are particularly vulnerable to todayБЂ™s savvy cybercriminal. Consider the number of payment channels used by hotelsБЂ"web, telephone, in-person and mail order. And consider the number of reasons hoteliers need to store cardholder data for guestsБЂ™ convenienceБЂ"reservation hold, incidental expenses, loyalty programs and charge-backsБЂ"to name just a few examples. If the cardholder data is not protected within all applications and databases, data breaches will continue to occur at an alarming rate.

Hackers are becoming more sophisticated and targeted in their attacks, finding what works and repeating it over and over again with the БЂњlow hanging fruitБЂ«. According to TrustwaveБЂ™s Global Security Report 2010, theyБЂ™re going after the hospitality industry in a big way. Thirty-eight percent of all attacks in 2009 were against hotels and resorts last year, making the hospitality industry the #1 target for breaches. Ninety-eight percent of all 2009 breaches involved credit card numbers.

Situation Status БЂ" Hospitality Industry Attains #1 Rank for Data Breaches

Hotel Data Security - Incorporating Tokenization to Protect Hotel Guest Information

This explosion of the mobile web over the last 10 years places an important burden on hoteliers to implement a mobile-ready website. Why? The growth of mobile usage among the travelling public is increasing at an astonishing rate. The statistics speak for themselves БЂ" the number of mobile subscribers will surpass 5 billion in 2010, over 70% of the population. Every day, more and more people are surfing the internet from their mobile device for travel related purposes. By not being a part of the mobile world, your hotel has limited exposure and will miss out on reservations. Research demonstrates that around 10% of hotel guests with mobile phones with data plans have used them to reserve rooms. Furthermore, mobile bookings are expected to exceed $1 billion in 2010.

Mobile technology is no longer something we are simply anticipating. The development of new technologies and ideas has brought about higher expectations from your potential guests. With the increase in smartphone use and android applications, itБЂ™s evident: the mobile trend is hereБЂ¦and it is here to stay.

Mobile Websites БЂ" Why your hotel canБЂ™t ignore mobile marketing

ZAGG is one of SwitzerlandБЂ™s success stories: a week gastro fair with ongoing live competitions in culinary and service. For many years ZAGG has been building up an audience of specialists who are interested in gastronomy and food, and is now in its 16th year. ZAGG hosts the European Culinary Challenge, the Swiss Barkeeper Championship and many more exciting exhibitions of culinary talent. As N Schmidiger in the official ZAGG guide wrote: БЂњChefs become more and more showmasters in the current media. We want to bring it back to where it belongs, a lot of work and a lot of craftsmanship and less of a show!БЂ«.

IMI University Centre Scoops up Awards at ZAGG Gastro Fair in Luzern Switzerland

The app is now a free download on the Apple App store from: (Direct Link). Alternatively search for БЂњLuzernБЂ« and you will easily find the IMI University Centre iStudent Luzern app on the Apple iPhone Store.

For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world's first crowd-sourced student guide. The iPhone App is a collaboration with Luzern Tourism which also has its own tourism city guide and covers much more than just the best places to have your pizza or beer. ItБЂ™s about Swiss culture, stories about Heidi and even answers questions like: "Do Swiss people really eat most chocolate of all nationalities?". The Student iPhone App also collects many of those insider tips which only international students currently living in Switzerland can know about, having lived abroad for such a long time.

Swiss Hotel Schools - The World's First Free Crowdsourced Student Guide for the Apple iPhone

Mr. Lakai, who is a Swiss School graduate and also a certified hospitality educator (CHE) tells us that this event provided an opportunity to showcase Nepal for a different reason, i.e.professional education and it changes the narrative of the country indicating what this country can become in the future. I am thrilled to represent my nation to the world and I would like to express one simple message that БЂњhospitality education is dignified and holds tremendous potential for the future of Nepal and we can also compete in the world.БЂ«

The hospitality БЂњThink TankБЂ« MKG Hospitality Group awarded Mr. Khem R. Lakai, the founder & CEO of GATE (Global Academy of Tourism & Hospitality Education) College with the award БЂњMost Innovative Training Program БЂ" 2011БЂ« at the БЂњWorld Hospitality Awards 2011БЂ« held in Paris on 21st of November.

GATE College Nepal wins big at 12th Annual Worldwide Hospitality Awards

Mя†venpick Resort El Quseir/Egypt has been recognized as the БЂњBest Environment HotelБЂ« 2012 in the Middle East and North Africa, at the prestigious MENA Travel Awards Ceremony. The MENA Travel Awards has become the leading professionalsБЂ™ choice awards honouring and awarding Top Performers in the Middle East & North Africa regionБЂ™s hospitality and travel industry.

Movenpick Resort El Quseir wins Champions of Service Quality Award - Best Environment Hotel

The Tourism and Hospitality Diaries